The new digital marketing program by Sabre

Sabre Corporation is launching a beta test of a new hotel digital marketing program from Google designed to help drive more bookings.

The Google Hotel Ads Commission Program combines the benefits and reach of Google Hotel Ads with the hotels’ existing commission programs by making the hotels’ best available retail rates searchable and bookable on Google.

When travellers search for a hotel on Google Search, Google Maps or Google+, they will be able to select the property and rate they want, and then book the room directly with the hotel without ever leaving the page, reducing the abandonment rate commonly seen when consumers have to switch sites to complete a transaction.

“Our ability to be the first CRS provider to offer the Google Hotel Ads Commission Program shows the influence of the Sabre brand in the industry as well as our commitment to deliver new and valuable opportunities to our hotel customers,” said Sabre Hospitality Solutions President Alex Alt. “This is just the latest example of how we are continually investing in innovative solutions that deliver unique value to hotels and the travellers they serve.”

As compared to Google’s Hotel Ads cost-per-click model, Sabre hotel customers participating in the new commission-based model only pay a commission on confirmed bookings for their property. The program gives hotels another cost-effective option to drive bookings by putting their brands front and centre when travellers are ready to book.