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https://www.youtube.com/watch?v=V_gOZDWQj3Q

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While it often feels like we’re living in a world run by technology, a clever advertising campaign for an essential daily product reminds us all that sometimes the simple things are most efficient.

Paper, it would seem, is not dead after all. If you’re currently knee-dip in a pile of emails, take the time to watch this, have a giggle and know that the weekend is almost upon us.

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