Bondi becomes more than a hotspot with Skyfii

Waverley Council is using Skyfii’s guest Wi-Fi and data analytics services to provide free high-speed Internet to its 2.2 million visitors and residents in the Bondi area.

Visitors to the ‘Golden Mile’ will be granted guest Wi-Fi access in areas across Bondi, including all of Bondi Beach and Park, Tamarama Beach and Bronte Beach. This service will be ready just in time for summer, when the area becomes one of Australia’s most prominent tourist hotspots. In total, Bondi draws in around 2.2 million international and domestic visitors every year, not to mention its residents totalling more than 10,000.

“We ran a guest Wi-Fi trial in a section of Bondi Beach earlier this year and the response was incredible,” said Wayne Arthur, Chief Executive Officer, Skyfii. “Typically councils can use guest Wi-Fi to support local businesses by promoting bespoke advertisements and offers to users. It can also be used to, for example, identify peak times for beach goers and allocate lifesaving personnel accordingly.”

Councils – and other industries such as hospitality and retail – can also benefit with Skyfii from access to its real time data analytics services platform. This captures and analyses consumer behaviour and provides feedback to help understand movement and behaviour patterns, identify peak times, allocate resources more efficiently and provide better experiences.

“Guest Wi-Fi services have become an important offering in popular tourist areas across the world,” continued Arthur. “As people’s expectations for easy and fast connectivity continue to mature, we are helping to provision Bondi’s status as one of New South Wales’ – and indeed Australia’s – key visitor locations by providing this service.”

This deal is Skyfii’s first in the council and municipality sector, a new key target for the company with more than 560 councils countrywide.

“As councils seek to enhance the level of services they provide to constituents and visitors, this kind of technology can provide real time data to assist councils to better design and manage public spaces. We’re hoping to work with more councils across the country to help them experience these benefits.”