Tourism Aus inks Diamond deal with Luxperience

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Luxperience has announced a Diamond Partnership with Tourism Australia at this year’s event taking place at the International Convention Centre, Sydney from 16 to 19 September 2018.

With its strong commitment to the premium sector, Tourism Australia views Luxperience as an ideal opportunity to showcase Australia’s unique premium offerings to the world’s leading luxury and experiential travel advisors. Tourism Australia will command a significant presence at the exhibition as host of the popular Buyer and Media Lounge.

Tourism Australia is also hosting a selection of familiarisation tours around Australia in conjunction with the State Tourism offices. They will be working closely with elite suppliers to provide a program that will have the luxury global buyers attending Luxperience actively immersed and engaged with Australian premium products and experiences.

“Australia has some incredible luxury experiences that are accentuated by our world-class natural environment, exceptional food and wine, and warm welcoming people,” said Tourism Australia Managing Director John O’Sullivan.

“Through our involvement in Luxperience, we aim to give specialist buyers from around the world greater insight and first-hand experience of the diversity of Australia’s luxury and premium tourism offering.”

Diversified Communications Event Director, Michelle Papas, said, “We are excited to be working with Tourism Australia and welcome their enhanced involvement and support this year.”

“Luxperience continues to lead the way in securing the right platform for senior decision-makers from around the world to not only meet and build useful business relationships at the exhibition but personally experience some of Australia’s best travel products.”

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