The opening of Antler’s first bricks-and-mortar store in Sydney marks the first step in the British travel brand’s expansion into physical retail in Australia.A significant milestone in the luggage and accessories firm’s global growth journey, the Homebush DFO store highlights its commitment to enhancing customer access to its products.It represents part of a broader plan to establish a physical and digital footprint in premium locations worldwide, with Homebush DFO strategically chosen as the first location in Sydney due to its reputation as a luxury shopping destination, according to Managing Director Kirsty Glenne.
“Homebush is an exciting premium retail destination that we wanted to test alongside other great brands such as Prada, Burberry, and Jimmy Choo,” she said.
“As our first physical retail proposition here, customers will be able to immerse in the full brand experience and Antler product quality in person.”
The store has been designed to convey “timeless elegance paired with practical innovation”.“Antler green is used throughout along with a blend of materials and colour palette inspired by British landscapes — creating a welcoming space that showcases our best-selling luggage, bags and travel accessories,” Glenne said.
