A landmark deal between Accor and DOJI Group aims to grow tourism to Vietnam’s third largest city with the opening of Sofitel Diamond Crown Hai Phong in 2026.Hai Phong is an emerging destination known for its French colonial architecture and proximity to UNESCO World Heritage sites like Ha Long Bay.As the first international hotel brand within the city’s Diamond Crown Hai Phong complex, the new opening represents a significant step in the region’s growing tourism sector.“Sofitel’s mission is to create cultural bridges and offer a refined, locally inspired luxury experience. Already a trusted name in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong represents an exciting new chapter,” CEO of Sofitel, Sofitel Legend, MGallery, and Emblems Maud Bailly said.“This project is not just about luxury accommodation—it’s about connecting travellers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the global stage.”
Sofitel Diamond Crown Hai Phong will occupy a 45-storey tower in the Diamond Crown Hai Phong complex and will feature 231 rooms, 180 serviced apartments, an infinity pool, golf simulator, spa, gym, restaurants and a conference centre.The complex, which also includes a 39-storey residential tower, won the “Best Luxury Residence and Hotel Iconic Design Vietnam” award in 2021 and received the LEED Residential Green Building Certification in 2022.“This collaboration with Accor is a pivotal step in DOJI Group’s strategy to develop a luxury hospitality business, aimed at providing world-class resort experiences that support sustainable economic and tourism growth in the regions where our projects are located,” DOJI Group Deputy General Director Le Thi Hien said.“With Accor’s expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon but will also provide luxury accommodation experiences that blend international standards with local culture, thereby contributing positively to the tourism and hospitality sector in Hai Phong.”
