Accor is looking to reward 33 top travel advisors that are members of its HERA loyalty and rewards program with a stay at Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort in Colombia.The ‘HERA Challenge’ offers a new way for advisors to engage with the program, with the top three advisors in each of the 11 categories earning an invitation to an exclusive hosted trip in Cartagena, Colombia from March 9-12, 2026.
Challenge Categories
The 11 categories of the ‘HERA Challenge’ include:
Performance Champions: The top three HERA members by total revenue and top tree by revenue on one reservation
Regional Stars: The top three HERA bookers in revenue, respectively, in:
The Americas
Europe, Africa and Türkiye
The Middle East, Asia and the Pacific
Brand Experts: The top three HERA advisors in revenue, respectively, for:
Orient Express
Fairmont
Raffles
Sofitel, Sofitel Legend and MGallery
Ennismore lifestyle brands
Destination Diversifiers: The top three HERA bookers with the most diverse range of destination countries booked
The Trip ItineraryThe trip begins at Sofitel Legend Santa Clara Cartagena, a former 17th-century convent. Set within the walled city, the hotel blends colonial architecture with refined French luxury. After one evening, the winning travel advisors will be transported to Sofitel Barú Calablanca Beach Resort, just 40 minutes by boat. This LEED-certified resort blends of French elegance and Caribbean charm throughout its 187 contemporary rooms and suites.Guests can enjoy three restaurants, including Asian-Latin fusion at Humo and beachfront dining at Bahía. The resort’s wellness offerings encompass a spa, multiple infinity pools, and a fitness centre. The itinerary will also include local encounters and community integration.
All bookings made with the travel advisor’s HERA number between November 15, 2024, and November 15, 2025, will count towards the HERA challenge, with the final winners notified in December 2025.HERA (hera.accor.com) was launched a year ago, offering an enhanced digital experience with tools for booking, tracking and reviewing activity. Travel advisors enrolled in HERA are rewarded with points, redeemable for hotel stays or shopping, and benefit from access to enriched hotel profiles, and hotel-level support contacts.
