A new Uniworld initiative aims to empower travel advisors by providing complimentary access to social media marketing platform Rallio, building on the river cruise line’s commitment to support the trade with cutting-edge tools.The Rallio platform allows travel advisors to streamline their social media marketing by providing customisable Uniworld-branded content for advisors to share via their social media accounts, including Facebook Business, Instagram Business, X (formerly Twitter), LinkedIn, TikTok, Google Business, and Yelp. Advisors can choose between manual posting or a “set it and forget it” automated scheduling feature.Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.“Our advisors are an essential part of the Uniworld family, and we’re dedicated to providing them with the best resources to support their success as we continue to grow together,” said Ellen Bettridge, President and CEO of Uniworld Boutique River Cruises.“With complimentary access to Rallio and our robust toolkits now at their fingertips, advisors have the marketing support they need to grow their business by inspiring more travellers to travel with Uniworld.”Rallio also offers intuitive analytics, enabling advisors to track the performance of their posts and optimize their marketing strategies. The platform functions as an all-in-one social media management hub where users can create posts, maintain a content calendar and generate performance reports.To get started, travel advisors can set up their free account at uniworld.rallio.com or by scanning a provided QR code. After connecting their social media profiles, advisors simply subscribe to Uniworld’s content feed, choose how and when to post, and then start promoting Uniworld’s latest products, deals, and updates.Lead image: SS Catherine, Suite
