Tour operator Collette has partnered with content platform Rallio to help enhance the social media presence of its trade partners, transforming how advisors market its travel experiences online.Through the collaboration, travel advisors can access a wide range of Collette-branded social media content, including high-quality images and engaging videos tailored to support the destinations Collette tours visit. The content can be uniquely customised to include the advisor’s own call to action, thereby promoting direct client engagement.“At Collette, we are committed to supporting our travel agents by providing the tools and resources they need to succeed,” Collette President & CEO Jaclyn Leibl-Cote said. “Our partnership with Rallio will support our global mission to make the travel agent’s job easier and drive more business to them. We believe this innovative platform will be a game-changer for our valued agents.”
By using the Rallio platform, advisors can subscribe to social media content from multiple travel suppliers — including Collette — and have it automatically posted to their social media channels. The feature serves as a significant time-saving tool while ensuring consistency and quality in their online presence.Advisors can either choose their favourite images and videos to post manually or opt for full syndication. This flexibility guarantees a steady flow of new and engaging content throughout the month, helping them stay visible and relevant to their audiences.It follows a similar move by Uniworld last week, with the river cruise line offering complimentary Rallio access to its travel advisor partners.
