Lisa Kauffman joins Azamara Cruises as its new CMO

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Lisa Kauffman has joined Azamara Cruises as Chief Marketing Officer, as the cruise line continues its destination-focused approach.In her new role, Kauffman will lead all aspects of marketing and communications, including e-commerce, product, trade, brand, social engagement, media, public relations, guest loyalty, and internal communications.“We are delighted to welcome Lisa Kauffman to the Azamara family,” Azamara CEO Dondra Ritzenthaler said. “Lisa’s extensive expertise in strategic marketing and travel perfectly complements our mission to create immersive, culturally rich experiences that forge deeper, more meaningful connections between our guests and the destinations we visit.

“Her passion for storytelling, guest-centric thinking, and brand building will be instrumental in further strengthening Azamara’s position as the leader in Destination Immersion and intimate, small-ship cruising.”

Before joining Azamara, Kauffman was Chief Marketing and Experience Officer at Starboard Group, leading global B2B and B2C marketing initiatives. Her career also includes leadership roles at Perry Ellis International, Celebrity Cruises, Macy’s Florida, and The Walt Disney Company.“I’m honoured to join Azamara, a company I’ve long admired for its commitment to immersive travel and unforgettable guest experiences,” she said. “This is an exciting time for the company, and I look forward to working with the talented team to elevate our brand, deepen our connection with guests, and inspire even more travellers to explore the world with Azamara.”

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