Virtuoso has revealed it is set to introduce new Community focused ‘On Tour’ events.Speaking at Virtuoso Travel Week last weekend, Amy Logan, recently appointed, Vice President of Global Network Product said the extension of it s’OnTours’ beyond Hotels and Cruise “will allow more opportunities to connect in person and focus on specialised interests that are trending in the travel marketplace right now.”The new On Tours will include the Communities of ‘Adventure’ and ‘Family + Celebration’ and come in response to feedback from the network, Logan said.These new On Tours will be hosted in the US initially, respectively, in Tuscon, Arizona on Friday 26 June 2026 at The Ritz-Carlton, Dove Mountain; and in Naples, Florida in November 2026 at the Naples Grande Beach Resort.
In addition to its Connects, Pinnacle and On Tours events regionally, Virtuoso also has its annual global Symposium and Chairman’s Event, among others.By the end of 2025, Virtuoso will have held 70 Events globally, across each of its nine regions, which includes Australia and New Zealand. That number will increase to 90 events in 2026.Virtuoso’s Marisa Pilato, Director Event Strategy told LATTE that in 2026 members will see “a lot more events that are either themed by Community or a supplier showcase”.The new Family + Celebration and Adventure On Tour events will “help attract advisors because they are have more of a focus, rather than being general,” the spokesperson said.Quizzed if the Australia/New Zealand market could see either an Adventure or Family + Celebrations On Tours introduces, LATTE was told the AU/NZ team “may be interested in pivoting and trialling Community themes based on what resonates most in the market.”
