Just a few weeks prior to its annual Travel Week, luxury travel network Virtuoso announced a promotion and several new additions to its global team. Most notably, Helen McCabe-Young has been named Senior Vice President, Global Products, while Thatcher Brown—who previously held the title—has departed Virtuoso to assume the role of CEO at Crescent Seas, a new luxury residence at sea concept.McCabe-Young has previously served as Virtuoso’s Senior Vice President, Global Marketing for the past five years, while Brown only joined Virtuoso last November.In addition, AmyLogan in May was named Vice President, Global Network Product and LucyLieberman joined as Vice President, Global Digital Experience in June. The two hires, says Virtuoso, further advancing its product offerings and services.
As Virtuoso’s top global marketing executive since 2020, McCabe-Young’s marketing remit has spanned global public relations, paid media and brand, product marketing, content, CRM analytics and performance. In addition to oversight of Virtuoso’s editorial team for Virtuoso, The Magazine, she also oversaw the launch of Virtuoso’s consumer-facing “So Virtuoso” campaign.Prior to joining Virtuoso, McCabe-Young’s decade-long tenure at Kerzner International included executive roles such as Executive Vice President of Sales & Marketing and Global
Corporate Communications, where she shaped the brand and global commercial structure of One&Only Resorts while also launching Atlantis The Palm Dubai as its inaugural Chief Marketing Officer. Prior to Kerzner, she served as Vice President of Worldwide Marketing at Silversea Cruises and was “instrumental” in the early positioning of Princess Cruisesduring her tenure at Campbell-Ewald advertising.
Recent Additions
Beyond McCabe-Young’s promotion, Virtuoso also recently hired two new members to its global team.Logan brought over two decades of expertise in luxury travel and digital innovation. Formerly Vice President of Solutions at Classic Vacations, as well as a senior leader at both Expedia and Amazon, Virtuoso says she is known for crafting transformative digital experiences for travel advisors worldwide.Lieberman, for her part, has more than 20 years of expertise in marketing, product development and operations. Previously, she served as CEO of Hotels at Michelin, where she was responsible for global travel services for Tablet Hotels and MICHELIN Guide. Lieberman also spent 10 years with Ogilvy and Mather, most recently serving as Managing Director, where she delivered marketing ROI for brands such as InterContinental Hotels Group, American Express, IKEA and BlackRock.While McCabe-Young steps into her new position immediately, she will continue to assist with a smooth transition as Virtuoso conducts a search for its new marketing head. She will continue to office from her home in Del Mar, California, and report to Virtuoso’s Chief Operating Officer Brad Bourland. Logan is based in Seattle, while Lieberman works from New York, with both reporting directly to McCabe-Young.
