latteluxurynewsSH Hotels & Resorts rebrands as Starwood Hotels
March 6, 2025
SH Hotels & Resorts, the parent company of award-winning brands including 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is celebrating its 10th anniversary by officially rebranding as Starwood Hotels.
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1 Hotel Tokyo marks brand’s entry into Japan
December 6, 2024
SH Hotels & Resorts, the sustainable hotel brand founded by Barry Sternlicht, will open 1 Hotel Tokyo in 2025, marking the debut of the eco-conscious brand in Japan.
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