Airbnb has entered the luxury accommodation realm, launching its newest category, Airbnb Luxe, with over 2,000 “handpicked” homes around the globe. The new division comes as Airbnb reports a more than 60% increase in the number of listings worth at least $1,000 per night in 2018.
Marriott International is entering the home rental market with a new business arm called Homes & Villas by Marriott International, offering 2,000 premium and luxury homes in over 100 destinations throughout the US, Europe, the Caribbean and Latin America. The initiative will see Marriott take on the likes of Airbnb and HomeAway, and builds on the brand expansion of Tribute Portfolio Homes which was piloted last year.