Banyan Tree Group has announced the launch of new wellbeing brand, Banyan Tree Veya, within its multi-brand ecosystem. Opening today [18 March 2022], the flagship Banyan Tree Veya Phuket is a wellbeing-centred resort that offers bespoke programs with an emphasis on what the brand calls ‘embodiment therapies’, built on Banyan Tree’s proprietary eight pillars of wellbeing.