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  • latteluxurynews

    Cunard’s latest brand campaign celebrates ‘iconic status’

    June 25, 2025

    A new global campaign from Cunard aims to reposition the iconic brand, with the introduction of the tagline: “Why cruise when you can Cunard.”

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  • latteluxurynews

    Orient Express aims to ‘stir your soul’ with new brand campaign

    April 2, 2025

    Orient Express has unveiled its new brand campaign, masterminded by its Artistic Director Maxime D’Angeac.

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  • latteluxurynews

    Silversea rolls out new ‘To Finding More’ brand positioning

    March 17, 2025

    New brand positioning from Silversea aims to establish “new codes of luxury”, with the “To Finding More” messaging now live across the company’s channels and platforms.

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  • latteluxurynews

    Uniform redesign to herald “new era” for Qantas

    January 30, 2025

    A major uniform redesign is on the cards for Qantas for the first time in over a decade as the national carrier sets the scene for a “new era”.

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  • Anne Majumdar

    APT kicks off new year with major rebrand

    January 13, 2025

    A brand transformation from APT Travel Group aims to strengthen the company’s position in the luxury travel market.

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  • latteluxurynews

    Mr & Mrs Smith shares new brand identity

    December 8, 2024

    Boutique hotel platform Mr & Mrs Smith has said goodbye to its trademark signature as it unveiled a new brand identity, its first refresh in its 21-year history.

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  • latteluxurynews

    The second instalment of Qantas’ Feels Like Home campaign

    November 10, 2015

    Add one more travel segment that Forbes Travel Guide (“FTG”) is now affording its star rating: river cruises.

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  • latteluxurynews

    LAN and Tam Airlines officially unite

    August 10, 2015

    Add one more travel segment that Forbes Travel Guide (“FTG”) is now affording its star rating: river cruises.

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