David Kolner

Despite the perception that “travel is down,” Virtuoso is reporting that all travel categories are up when compared to 2024 numbers. Said Misty Belles, Vice President, Global Public Relations for Virtuoso: “Luxury travel just behaves differently.”

The year has started off strong for Virtuoso, with the luxury travel network’s sales for the first quarter up by 14% on the same period last year.

As hotel rates track at record highs, affluent Aussie travellers are increasingly looking for value, with a greater number booking holidays one to two years in advance, according to global travel network Virtuoso.

Travellers are looking at sustainability in a new light, searching for ways to ensure their holidays leave a positive impact on the communities they visit, according to global network Virtuoso.

Virtuoso’s global network sales have soared to a record high this year to date, up 14% on the same period last year.

Virtuoso has promoted three executives to roles within its senior leadership structure, central to the organisation’s current and future success.