Essence of Phuket

The wellness-focused SIRO hotel brand has been flagged as a key avenue for growth for hotel giant Kerzner, as its caps its One&Only and Atlantis portfolios in order to maintain their exclusivity.

With demand for immersive experiences overtaking traditional notions of luxury, Minor Hotels’ Anantara brand is reaping the benefits, reporting strong growth from the Australian market.

With China the world’s largest consumer of luxury consumer goods, the significance of the Chinese market for the luxury travel sector cannot be overstated, according to Traveller Made’s Aymeric Naudin.

Creating iconic experiences is essential to build a luxury brand that resonates deeply with clients – and this sense of iconicity is equally crucial in the world of luxury travel,, according to experts speaking at the recent Essence of Phuket travel show.

As the luxury cruise industry continues to evolve, Traveller Made is expanding its focus and slowly embracing the sector with a strategy that prioritises quality over quantity.

The first of Traveller Made’s three Essence of Luxury events has begun in Phuket, Thailand with Founder and President Quentin Desurmont reporting strong growth for fledgling community Takumians.

The first of Traveller Made’s three Essence of Luxury events is underway in Phuket, Thailand with last night’s Idolodons awards event recognising outstanding members of the network’s Serandipian and Takumian communities.

Members from 77 countries worldwide as well as suppliers from across the Middle East, Asia and the Pacific are making their way to Phuket, Thailand for Traveller Made’s first major event of 2025.

Serandipians, the luxury global community of travel designers, is encroaching on its agency membership capacity with Founder and President Quentin Desurmont saying the strategy to cap numbers at 600 is vital to remain “small and beautiful.”

Serandipians has previewed plans to expand its Essence of Luxury Travel event for members and suppliers to three locations around the globe in 2025.