Explora Journeys is eager for the trade to hone in on the ‘bleisure’ market, believing it’s an untapped holiday segment ripe for its ultra-luxury cruising product. Chris Austin, President of North America for Explora Journeys told trade partners aboard the brand-new EXPLORA II that new audiences would be key for growth, and he believes the bleisure sector has strong potential.
Explora Journeys staged a triple celebration at the Fincantieri shipyard in Sestri Ponente, near Genoa, Italy yesterday as the luxury brand continues to grow towards a total of six ships planned by 2028.