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Social media activity by cruise lines, tourism boards and tour operators has been identified as crucial in influencing the minds of the Australian luxury travellers. According to Goldman Group’s recently released Australian Luxury Traveller 2019, nearly two-thirds (63%) of Australia’s affluent travelling public indicated they use one of the major social media networks: Facebook, Instagram and Twitter.

Add one more travel segment that Forbes Travel Guide (“FTG”) is now affording its star rating: river cruises.