
September 1, 2025
Emirates is inviting First Class customers to savour the rare Dom Pérignon Rosé Vintage 2009 Champagne, served across all routes departing Dubai. The celebrated vintage has consistently received exceptionally high ratings and will be offered in First Class over the next few months.
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August 21, 2025
SWISS International Air Lines is further expanding its First-Class offering to even better meet the individual needs of its guests, launching the ‘SWISS First Grand Suite’. The new offering combines two First Class suites, including the aisle between them, into a single spacious and self-contained space that can serve as a bedroom, an office or a meeting room.
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July 4, 2025
Air France will launch its La Première first class cabin experience on its Paris-Singapore route on 15 July, making it the second route to showcase the new premium product.
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May 25, 2025
The Lufthansa First Class Lounge in Terminal 2 at Munich Airport has reopened. First Class travellers can enjoy the stylish lounge, with its modern design and comfortable ambiance, across approximately 1,000 square metres and now sporting a newly designed dining area with an à la carte restaurant, a front-of-house buffet, and a newly designed bar offer the highest level of exclusivity.
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May 15, 2025
Emirates has introduced an array of new enhancements for its First Class ‘Fly Better’ experience; from keepsake menus to gloved service, luxurious lounge-inspired check in areas in Dubai, to the memorable ritual of unlimited caviar onboard.
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May 1, 2025
Etihad is rolling its first class offering out across more routes from August, with new services to include a private chauffeur service to and from the airport.
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February 20, 2025
Lufthansa has expanded the route options for its top-of-the-line Allegris seats. Effective 30 March, the new cabin will become available on long-haul routes from Munich to San Diego, to Newark (from mid-April) and to Charlotte (from early August).
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January 31, 2025
Lufthansa is entering into an exclusive new partnership with Sho Shibuya. The Japanese artist will design unique loungewear for the airline’s new Allegris First Class.
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December 16, 2024
Triple Michelin-starred chef Emmanuel Renaut will create all the starters and main dishes on Air France’s new menu for its La Première passengers for the first time under a renewed partnership deal.
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November 26, 2024
British Airways has unveiled its brand-new First seat, combining elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026.
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May 3, 2024
Emirates is offering First and Business Class customers a new collection of exclusive Bulgari amenity kits for the northern summer season. With a gradual introduction on select routes and long-haul flights, the new range features colour palettes designed to reflect Emirates’ newly upgraded aircraft cabin interiors, alongside the latest best-selling fragrances from luxury Italian brand, Bulgari.
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August 8, 2023
Emirates has released stylish Bulgari amenity kits for the Autumn/Winter season in First and Business Class. The range features new colour palettes and new fragrances, along with a keepsake mirror, and thoughtful amenities for passenger comfort – onboard select routes and long-haul flights now.
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September 4, 2025
September 4, 2025
September 4, 2025
September 3, 2025
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