Hyde

This year, 2025, is shaping up as a stellar year for Ennismore as the hospitality brand marks a number of significant milestones in the group’s global growth.

Accor has bought out the remaining 50% stake in sbe from original founder Sam Nazarian. The French hospitality juggernaut acquired half of sbe and its brands (including Mondrian, Delano, SLS and Hyde hotels, as well as restaurants and nightlife brands Cleo, Fili’a or Carna by Dario Cecchini) in 2018.

Lifestyle hospitality group sbe and partner Accor have announced plans to open a second HYDE Kitchen + Cocktails venue in Australia. The new establishment will open in October at The Adnate hotel in Perth.

Accor has chosen Australia as the first Asia Pacific market to expand its partnership with sbe outside of the US and bring its luxury lifestyle hospitality brand, Hyde to its shores following Accor’s acquisition of a 50% stake in sbe in October 2018. Coming to the Gold Coast in March 2019, Hyde Paradiso will be a fashionable playground for an endless summer, inspired by LA’s famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.

AccorHotels and sbe Entertainment Group (“sbe”) have inked a Letter of Intent and entered into exclusive negotiations for AccorHotels to acquire a 50% stake in sbe for $125 million, as part of a strategy to expand its offering in the luxury lifestyle hospitality segment.