IPW 2024

Australian travel agencies have a clear thirst for the United States as the destination regains its popularity despite a struggling Australian dollar and upcoming Presidential election, says Caroline Davidson, President of the Visit USA Australia organisation.

The US Travel Association has highlighted its commitment to the industry and inbound travellers to the United States through its creation of the Commission on Seamless and Secure Travel. The Commission was established, in part, to tackle a range of inefficiencies with visa and customs processing times and baggage rescreening on entry to the United States, viewed as major pain points for international travellers.

Brand USA has asserted its confidence in the destination’s reinvigorated inbound tourism industry after COVID, today restating a target outlined in the 2022 National Travel and Tourism Strategy to welcome 90 million visitors to the United States by 2027 – a volume of people that will inject US$279 billion into the US economy.

The US Travel Association’s annual mega tourism summit, IPW – held in partnership with Premier Sponsor Brand USA – kicked off in grand style this morning in Los Angeles with a takeover event held at the Getty Center in the foothills of the Brentwood area of LA.