Kempinski Hotels has announced a new luxury project in Makkah, Saudi Arabia with the partnering company, Umm Al Qura for Development and Construction Company (UAQ). The property will entail a luxury hotel and will be the flagship edifice on King Abdul Aziz Road, an envisaged urban lifestyle hub. The addition of Kempinski Hotel Makkah to the Kempinski portfolio is part of the company’s continued expansion into the Middle East markets, where the brand enjoys already a strong reputation.