Los Cabos Tourism Board

Signature Travel Network hosted its second annual Suite Club event from 8 to 13 January in Los Cabos, Mexico. The exclusive event recognised a group of Signature’s top-selling luxury hotel advisors with five days of insider access, networking and distinctive experiences offered by Los Cabos’ premier resort partners.

Last week, five Virtuoso travel advisors arrived in Los Cabos to experience the Mexican paradise, where the desert meets the sea. The group took part in a famil following Virtuoso Travel Week in Las Vegas, where Los Cabos Tourism was recognised on the global stage, bestowed with the honour of 2022 Best Tourism Board Award.

Fourteen months after gradually reopening its doors to international tourism, Mexico’s desert paradise by the sea and tourist mecca, Los Cabos is approaching pre-pandemic visitation levels.

This week LATTE chats exclusively with Rodrigo Esponda, Managing Director of Los Cabos Tourism Board.Rodrigo has been Los Cabos Tourism Board for the past five years, steering the organisation through its most rapid period of international visitor growth and rapid expansion as an ultraluxury destination (where there are now 11 Virtuoso Preferred properties), to the turmoil of the coronavirus pandemic.He is now at the forefront of Los Cabos’ tourism rebound, with international visitor numbers for July 2021 surging nearly 25% on the corresponding period in 2020. And that’s more than 12 months after the tourism gateway threw out the welcome mat to overseas visitors with a phased reopening beginning in June last year.In response to COVID-19, Los Cabos was designated as the world’s first Sharecare health security VERIFIED destination earlier this year. So how is business, and what does that actually mean?