LUX*

The Lux Collective has revealed new openings in the pipeline for China, Africa, the Middle East and Southeast Asia. The Group’s brand of boutique and purpose-led properties SALT will debut outside of Mauritius with two openings in China, whilst The Lux Collective’s flagship luxury brand LUX* will launch in the Middle East and Southeast Asia, as well as growing its presence in Africa with a futuristic, opulent safari-camp in Botswana.

The Lux Collective plans to launch a new retreat in the mystical Shangri-La, Yunnan in the late summer of 2021.

The scale of the LUX* Beach Retreat and the LUX* Overwater Retreat villas at LUX* North Male Atoll is extraordinary. Built on three stories, these penthouse-style villas inspired in design by James Bond, present nearly 1,000 square-metres of play area and offer an experience of luxury that is unparalleled in the Maldives.

The parent company of upmarket hotel brand LUX*, The Lux Collective, has revealed the development of a new sister brand that aspires to “connect modern explorers with meaningful travel experiences”. Dubbed SALT, the new brand will be positioned on par with LUX* and will be a “boutique luxury offering” ideally suited for the Australian market, The Lux Collective CEO Paul Jones told LATTE this week.