Matthew D Upchurce

Virtuoso CEO Matthew D Upchurch has spoken of the responsibilities travel advisors should provide clients during a time of turmoil. Addressing the current global travel slump induced by the coronavirus pandemic, the luxury travel expert says its crucial clients are aware that travel has not stopped, but only paused for an indefinite period. Upchurch says offering a “calming voice of reason” and being a trusted partner during difficult times leads to loyalty, a proposition that eludes online channels.