latteluxurynewsUntapped MICE potential for Hawaii, says HVCB CEO
June 2, 2025
The President and CEO of Hawai’i Visitors and Convention Bureau (HVCB) believes the Aloha State is ripe for massive MICE business. In Sydney today, Aaron Salā said the foundations have been set in Australia and New Zealand market for several years, and that now is the time to “pivot” and capitalise on the opportunities.
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