MSC Yacht Club

MSC Cruises will amplify awareness and messaging for its high-end MSC Yacht Club experience in the Australia/New Zealand market, as part of a new strategy LATTE can exclusively reveal.

The luxury all-inclusive cruising concept from MSC Cruises, MSC Yacht Club, will be rolled out to MSC Magnifica as part of significant overhaul of the ship later this year.

MSC Cruises has unveiled for the first time, that guests travelling in the MSC Yacht Club will have the opportunity to book a curated selection of exclusive shore excursions so that they can discover new places, cultures and people, immersing themselves fully in the destinations they visit.

MSC Cruises will bring its largest and most luxurious MSC Yacht Club concept to North American shores with the launch MSC World America in April 2025. MSC World America represents a leap forward for the cruise line’s popular World Class platform and will usher in a new world of cruising with re-imagined venues and concepts.

The MSC Yacht Club ‘ship within a ship’ concept offers an exclusive holiday sanctuary on board many of MSC Cruises’ ships, providing guests an unparalleled cruise experience with complete serenity, added exclusivity and privacy within a world of choice.

MSC Cruises has rolled out an online brochure dedicated to its MSC Yacht Club, offering an in-depth look at the prestigious experience.

MSC Cruises will introduce the highly anticipated MSC World Europa to its fleet – the first in the trailblazing ‘World Class’ ships. The new ship will introduce a completely new cruising platform that boasts future-proof marine and onboard hospitality technologies as well as ground-breaking and ultramodern design.

MSC Cruises will deploy MSC Meraviglia to New York year-round from April 2023 marking the first time the cruise line has homeported one of its fleet from the ‘Big Apple’ for that duration.

MSC Seashore has welcomed her first guests as MSC Cruises’ most innovative next-generation ship to-date became the 19th ship to join the line’s fleet, in the process becoming its newest flagship.

MSC Cruises has elevated its MSC Yacht Club luxury concept aboard the recently delivered MSC Virtuosa and upcoming MSC Seashore.

At 339 metres in length, MSC Seashore is destined to be MSC Cruises’ longest cruise ship when she begin operation in June 2021. Details were revealed during a coin ceremony at Fincantieri’s shipyard in Monfalcone, Italy last week for the laying of the keel. Further details of the ships overall design were also revealed.

MSC Cruises has formed a partnership with internationally acclaimed home and lifestyle expert Martha Stewart on a collection of new, exclusive culinary and discovery experiences on board and ashore. The arrangement — themed Celebrate, Discover, Experience — includes specially curated shore excursions, celebration surprise gift packages, and onboard special holiday dinner menus and recipes.