My Switzerland

Switzerland Tourism’s new accommodation campaign has set the tone on hospitality standards and expectations for its visitors. Themed ‘Our Comfort Will Carry You’, the emotive advert takes viewers on a journey around Switzerland in a bathtub.

While summer continues to be the most popular travel period to Switzerland, more and more travellers are discovering that a Swiss winter holiday is equally appealing and eventful.

Add one more travel segment that Forbes Travel Guide (“FTG”) is now affording its star rating: river cruises.