Preferred Hotels & Resorts

There’s been a conversion of Pendry West Hollywood in Los Angeles, which has been reborn as The Sun Rose West Hollywood, effective 1 August 2025.

Preferred Hotels & Resorts this week launched its new Travel Advisor Portal, a platform designed to empower travel professionals with a comprehensive suite of tools and resources.

The fast-growing Preferred Hotels & Resorts portfolio is set to expand yet further over the next year with more luxury openings on the cards.

The third quarter saw independent hotel group Preferred Hotels & Resorts add 24 new member properties to its global portfolio.

Preferred Travel Group, parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting, and Beyond Green Travel, is reaffirming its commitment to sustainable tourism and climate action with the development of a comprehensive Climate Action Plan (CAP).

Preferred Hotels & Resorts’ Legend Collection has forged a strategic partnership with Virgin Limited Edition, adding eight of Sir Richard Branson’s ultra-luxury retreats to the program.

Preferred Hotels & Resorts welcomed a further 13 new member properties to its global portfolio between 1 October and 31 December 2023.

L’oscar London is an exclusive luxury hotel, an architectural gem and the group’s first hotel outside France and Switzerland. The former headquarters of the Baptist Church has been restored and splendidly refurbished in all its Baroque glory by renowned French architect and designer Jacques Garcia.

Norway’s most ambitious hotel and urban development project, five years in the making, has opened in Oslo within the Art Deco building of Oslo Lysverker and Sommerrokvarteret. Sommerro is the latest opening for Nordic Hotels & Resorts, with the property already aligned with Preferred Hotels & Resorts’ Legend portfolio.

Get a total infusion of Englishness at The Beaumont, London – but of course with essential ingredients from other global hotspots.

Preferred Hotels & Resorts has inked an agreement with Virgin Hotels that encompasses the groups’ properties in key US cities. With immediate effect, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, and Virgin Hotels Nashville are the newest additions to the Preferred Hotels & Resorts L.V.X. Collection.

L’oscar London is an exclusive luxury hotel, an architectural gem and the group’s first hotel outside France and Switzerland. The former headquarters of the Baptist Church has been restored and splendidly refurbished in all its Baroque glory by renowned French architect and designer Jacques Garcia.