Scenic Group

The recent expansion of Scenic’s Grand Journey Collection for 2026, where prices rise has high as $300,000 per booking, was been fuelled by travel advisors and their clients. According to Katherine O’Neill, Director – Scenic Group Global Marketing & Branded Content, the program evolved organically from two journeys offered in 2025 to a 15 in 2026.

Scenic Group heavy hitters Katherine O’Neill and Angus Crichton have both been promoted to support the growth and expansion of the Scenic and Emerald Cruises fleets.

The Scenic Group held its first Night of Stars awards event since February 2020 at the weekend, with the event’s revival a celebration of record-breaking sales in 2024 as well as the industry’s triumphant return to form.

Emerald Cruises has announced a ninth river cruise ship for its European fleet. The next ‘Star-Ship’, Emerald Astra will join the fleet in 2026, sailing the Rhine, Moselle and Danube rivers.

Scenic Group today announced the launch of a new APAC office and dedicated team in Singapore, marking a significant expansion within the Asia Pacific region.

Scenic Group has announced that work has officially commenced on its next-generation superyacht, Emerald Kaia, the latest addition to Emerald Cruises luxury yacht fleet.

Scenic Group has re-launched an enhanced rewards program to reward trade partners for every ocean, river and land journey booking made across the Scenic Group portfolio of brands. This includes Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.

Scenic Group has unveiled its next-generation luxury ocean yacht, Emerald Kaia, the latest innovation in the Emerald Cruises yacht fleet.

Scenic Group’s dual six-star Discovery Yachts, Scenic Eclipse and Scenic Eclipse II, have sailed side by side for the first time ever.

Scenic Luxury Cruises & Tours’ Founder, Glen Moroney, says his brand is ideally positioned to swoop on the rise in small-ship ocean cruising, as rival luxury cruise operators continue to boost capacity and vessel size.

Emerald Cruises’ Global Director of Brand and Marketing, UK-based David Winterton, has announced his departure from the brand and wider Scenic Group.

The launch of Scenic Eclipse II last week paves the way for Scenic to expand its six-star ocean program to new destinations and tap deeper into the high-net-worth individual (HNWI) market.