The White Company

The White Company bedding on British Airways includes a luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and help them sleep better in the sky. Customers will also receive a super-soft woven blanket with satin trim, a luxury duvet, and a padded mattress cover to provide them with an extra layer of comfort and improve their quality of sleep.

British Airways customers travelling in Club World business class between London Heathrow and Australia will soon be able to take advantage of the airline’s partnership with luxury lifestyle brand, The White Company.

Add one more travel segment that Forbes Travel Guide (“FTG”) is now affording its star rating: river cruises.